Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not where they were five years ago, let alone sixty days ago! Join Audrey Ehrhardt, JD, CBC, for an overview of these terms and how to market your firm on the internet today. We will discuss how to really know if you’re on Google’s first page of search results, the top four search engines you need to have a presence on to compete and best practice tips for getting clients on your website.

Topics Covered: 

• Learn how to really know if you're 1st on SEs
• Understand why it matters
• Discuss SEO and SEM
• 10 steps integrated digital marketing strategy

EC Practice Enhancement Program members, this is available free of charge in the Education Library.
Not a PEP member yet? Learn more.

Video Length: 28 minutes

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