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Law Practice Development Education

Practice Development

  • Initial Consultation  

    How to Perform the (seemingly) Impossible: The Non-Lawyer Initial Consultation

    By: Steve Riley, JD, Certified Practice Advisor

    One topic that comes up frequently is the concept of the non-lawyer initial consultation. While this may sound like a lofty, nearly impossible goal for many solo practitioners or small-sized firms, Steve has helped attorneys implement this advanced strategy into their elder law practices. As a result, their revenues and closing rates have increased considerably, and their time per file has decreased. Yes you heard correctly, the non-lawyers meet, and get your firm retained by new clients!

    Publicizing your achievements as an attorney to the client can rub people the wrong way. Picture the benefits of your staff expressing all the reasons why you are THE attorney of choice in this area and see how quickly the client hires you.

    In this hour long session, Steve will be covering the basics of implementing this strategy into your elder law practice.

    Length: 65 minutes

     ElderCounsel members: View this course complimentary in the Education Library.

    Member Price: $0.00 Retail Price: $125.00
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  • One Size Does Not Fit All: Pricing Strategies for the Elder Law and Special Needs Planning Practitio  

    One Size Does Not Fit All: Pricing Strategies for Elder Law and Special Needs Planning (download)

    By: Steve Riley, Esq., Certified Practice Advisor

    One of the keys to having a profitable practice is to understand what pricing strategies work for your practice. Steve Riley, a nationall recognized expert in the are of practice development will explore how to have a breakthrough in the 10 hidden pricing traps that hold your legal fees in place. This session will cover how to create "pricing contexts", pricing tools that make it easier for your clients to decide to hire you, how your pricing can distinguish you from your competitors, and why pricing your legal services is the heart of your practice.

    Topics Covered:
    • Pricing as a Strategy
    • Common Pricing Traps
    • Fixed Pricing vs. Hourly Pricing

    Member Price: $79.00 Retail Price: $99.00
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  • Fire & Rescue  

    Practice Development Camp - Fire and Rescue School for Your Law Firm (streaming)

    By: Audrey Ehrhardt, JD, Valerie Peterson, JD, Corey Saban, Tom Ahrens, JD, and Sandi Poreda

    We all need to know the strategies that make our law firms as efficient and profitable as they can be. The right tools and resources combined with the strategic knowledge of how to use them can make the difference when it comes to increasing your revenue each quarter.

    Whether we are fire-proofing your law firm against possible adversity or we are jumping into the fray to rescue your practice from the burning flames, this is the course for you. Both new and experienced elder law attorneys will benefit from getting real practice answers they can implement right now.

    Topics Covered:
    • 3 Long Term Care Facilities in 90 Days
    • Websites that Communicate Well
    • Techniques for Leveraging SEO and Social Media
    • Preparation Saves Lives (and law firms too!)
    • Fire! 30 (blog) Topics in 30 Minutes
    • The 5 Best Ways to Start a Wildfire in Your Practice
    • C.O.M.M. Training 
    • Get Out Alive!
    • Strategies for Increasing Your Profitability Now
    • Elder Law in Pictures
    • It's Getting Hot in Here!
    Member Price: $695.00 Retail Price: $795.00
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  • Google's First Page  

    The Reason Why You're Not on Google's First Page

    By: Audrey Ehrhardt, JD, CBC, Practice42

    Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not where they were five years ago, let alone sixty days ago! Join Audrey Ehrhardt, JD, CBC, for an overview of these terms and how to market your firm on the internet today. We will discuss how to really know if you’re on Google’s first page of search results, the top four search engines you need to have a presence on to compete and best practice tips for getting clients on your website.

    Topics Covered: 
    • Learn how to really know if you're 1st on SEs
    • Understand why it matters
    • Discuss SEO and SEM
    • 10 steps integrated digital marketing strategy
    EC Practice Enhancement Program members, this is available free of charge in the Education Library.
    Not a PEP member yet? Learn more.

    Member Price: $99.00 Retail Price: $149.00
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  • Enhancing value  

    Enhancing Your Value in a Technology Driven Society (streaming)

    By: Mark Metzger, JD

    Elder Law Masters Course Session

    Technology seems to be taking over many areas that used to rely on humans alone. Email has replaced phone calls. Video has replaced in person presentations. And does anyone send anything through the mail any longer? While some may view this as a challenge, we view it as opportunity. Learn how to embrace the changes occurring, while finding new (or maybe old) ways to stand out in this ever-evolving technological world.

    Member Price: $125.00
    (Member Only Product)

  • Ways to Ask Clients for Referrals  

    Ways to Ask Clients for Referrals

    By: Steve Riley, Esq., Atticus

    Nothing can be as unnerving as asking a client for a referral. We will discuss ways that work best for you that make you feel ethical and authentic with who you are.

    Topics Covered: 
    • Identify Your Targets - Who is Your Client?
    • Referral Acknowledgement
    • Practice TOMA
    • Art of Asking
    • Customer Service
    EC Practice Enhancement Program members, this is available free of charge in the Education Library.
    Not a PEP member yet? Learn more.

    Member Price: $99.00 Retail Price: $149.00
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  • Virutal Initial Consultations  

    Are In Person Initial Consultations a Thing of the Past

    By: Michael J. Amoruso, Esq., Amoruso & Amoruso

    The "traditional" model of meeting a client for the first time involves the client coming to you, finding a place to park, then finding your office where they sit in the waiting room until being ushered into your conference room. With technology as it exists today, is this still necessary? Can you connect with a potential client and get hired without physically sitting across the table from them? We say yes. Michael Amoruso, ElderCounsel Principal and owner of Amoruso & Amoruso, will share how (and why) he has moved to web-based initial consultations and has achieved impressive results by doing so.

    Topics Covered: 
    • The Modern Conference Room
    • Technology Requirements
    • Conducting the Consult
    • Review of Draft Documents
    EC Practice Enhancement Program members, this is available free of charge in the Education Library.
    Not a PEP member yet? Learn more.

    Member Price: $99.00 Retail Price: $149.00
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  • How to Run a Weekly Team Meeting  

    How to Run a Weekly Team Meeting

    By: Steve Riley, Esq., Atticus

    Learning how to manage a team meeting can be a game changer for many lawyers. To grow your practice you want to use the talents of others. How do you do so in a way that the meeting is to the point and productive.

    Topics Covered: 
    • Pros vs. Cons
    • How long?
    • Where?
    • Agenda
    • Mistakes
    • Questions & Final Thoughts
    EC Practice Enhancement Program members, this is available free of charge in the Education Library.
    Not a PEP member yet? Learn more.

    Member Price: $99.00 Retail Price: $149.00
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Featured Course

Law Practice Development Education