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Law Practice Development Education

Practice Development

  • holiday  

    Ramp up Your Client Base During the Holidays (marketing content)

    By: ElderCounsel, LLC

    Included in this package are the following marketing items, in Word format, for easy incorporation into your own website, blog, or social media platform.
    1. Marketing ideas for December and January
    2. With sample press releases (or eblast content) to promote them
    EC Practice Enhancement Program members, this is available free of charge in the PEP Marketing Content archives.
    Not a PEP member yet?  Learn more.
     
    Member Price: $79.00 Retail Price: $129.00
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  •  

    Generating Clients (and Revenue) with Elder Law (marketing content)

    By: ElderCounsel, LLC

    Included in this package are the following marketing items, in Word format, for easy incorporation into your own website, blog, or social media platform.
    1. Blog Post/Website Content #1: Why Let LTC Premiums Lapse
    2. Blog Post/Website Content #2: Age Appropriate Legal Documents, Part 1
    3. Presentation Package: Elder Law: What it Means For You and Your Loved Ones
    4. PowerPoint: "Elder Law: What it Means For You and Your Loved Ones"
    5. Word Doc: Invitation to attend "Elder Law: What it Means For You and Your Loved Ones"
    6. Social Media Posts for the event "Elder Law: What it Means For You and Your Loved Ones"
    7. Tips on Setting Up Speaking Engagements
    EC Practice Enhancement Program members, this is available free of charge in the PEP Marketing Content archives.
    Not a PEP member yet?  Learn more.
     
    Member Price: $149.00 Retail Price: $249.00
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  • Initial Consultation  

    How to Perform the (seemingly) Impossible: The Non-Lawyer Initial Consultation

    By: Steve Riley, JD, Certified Practice Advisor

    One topic that comes up frequently is the concept of the non-lawyer initial consultation. While this may sound like a lofty, nearly impossible goal for many solo practitioners or small-sized firms, Steve has helped attorneys implement this advanced strategy into their elder law practices. As a result, their revenues and closing rates have increased considerably, and their time per file has decreased. Yes you heard correctly, the non-lawyers meet, and get your firm retained by new clients!

    Publicizing your achievements as an attorney to the client can rub people the wrong way. Picture the benefits of your staff expressing all the reasons why you are THE attorney of choice in this area and see how quickly the client hires you.

    In this hour long session, Steve will be covering the basics of implementing this strategy into your elder law practice.

    Length: 65 minutes

     ElderCounsel members: View this course complimentary in the Education Library.

    Member Price: $0.00 Retail Price: $125.00
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  • Fire & Rescue  

    Practice Development Camp - Fire and Rescue School for Your Law Firm (streaming)

    By: Audrey Ehrhardt, JD, Valerie Peterson, JD, Corey Saban, Tom Ahrens, JD, and Sandi Poreda

    We all need to know the strategies that make our law firms as efficient and profitable as they can be. The right tools and resources combined with the strategic knowledge of how to use them can make the difference when it comes to increasing your revenue each quarter.

    Whether we are fire-proofing your law firm against possible adversity or we are jumping into the fray to rescue your practice from the burning flames, this is the course for you. Both new and experienced elder law attorneys will benefit from getting real practice answers they can implement right now.

    Topics Covered:
    • 3 Long Term Care Facilities in 90 Days
    • Websites that Communicate Well
    • Techniques for Leveraging SEO and Social Media
    • Preparation Saves Lives (and law firms too!)
    • Fire! 30 (blog) Topics in 30 Minutes
    • The 5 Best Ways to Start a Wildfire in Your Practice
    • C.O.M.M. Training 
    • Get Out Alive!
    • Strategies for Increasing Your Profitability Now
    • Elder Law in Pictures
    • It's Getting Hot in Here!
    Member Price: $695.00 Retail Price: $795.00
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  •  

    Top 5 Elder Law Office System Mishaps

    By: Audrey Ehrhardt, JD

    Topics Covered: 
    • Issues Occuring in Law Offices and How to Avoid Them
    • Creating Consistent Client Interactions
    • And More!
    Length: 72 minutes

     ElderCounsel members: View this course complimentary in the Education Library.

    Member Price: $0.00 Retail Price: $0.00
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  • Google's First Page  

    The Reason Why You're Not on Google's First Page

    By: Audrey Ehrhardt, JD, CBC, Practice42

    Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not where they were five years ago, let alone sixty days ago! Join Audrey Ehrhardt, JD, CBC, for an overview of these terms and how to market your firm on the internet today. We will discuss how to really know if you’re on Google’s first page of search results, the top four search engines you need to have a presence on to compete and best practice tips for getting clients on your website.

    Topics Covered: 
    • Learn how to really know if you're 1st on SEs
    • Understand why it matters
    • Discuss SEO and SEM
    • 10 steps integrated digital marketing strategy
    EC Practice Enhancement Program members, this is available free of charge in the Education Library.
    Not a PEP member yet? Learn more.

    Member Price: $99.00 Retail Price: $149.00
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  • One Size Does Not Fit All: Pricing Strategies for the Elder Law and Special Needs Planning Practitio  

    One Size Does Not Fit All: Pricing Strategies for Elder Law and Special Needs Planning (download)

    By: Steve Riley, Esq., Certified Practice Advisor

    One of the keys to having a profitable practice is to understand what pricing strategies work for your practice. Steve Riley, a nationall recognized expert in the are of practice development will explore how to have a breakthrough in the 10 hidden pricing traps that hold your legal fees in place. This session will cover how to create "pricing contexts", pricing tools that make it easier for your clients to decide to hire you, how your pricing can distinguish you from your competitors, and why pricing your legal services is the heart of your practice.

    Topics Covered:
    • Pricing as a Strategy
    • Common Pricing Traps
    • Fixed Pricing vs. Hourly Pricing

    Member Price: $79.00 Retail Price: $99.00
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  • Enhancing value  

    Enhancing Your Value in a Technology Driven Society (streaming)

    By: Mark Metzger, JD

    Elder Law Masters Course Session

    Technology seems to be taking over many areas that used to rely on humans alone. Email has replaced phone calls. Video has replaced in person presentations. And does anyone send anything through the mail any longer? While some may view this as a challenge, we view it as opportunity. Learn how to embrace the changes occurring, while finding new (or maybe old) ways to stand out in this ever-evolving technological world.

    Member Price: $125.00
    (Member Only Product)

  • Ways to Ask Clients for Referrals  

    Ways to Ask Clients for Referrals

    By: Steve Riley, Esq., Atticus

    Nothing can be as unnerving as asking a client for a referral. We will discuss ways that work best for you that make you feel ethical and authentic with who you are.

    Topics Covered: 
    • Identify Your Targets - Who is Your Client?
    • Referral Acknowledgement
    • Practice TOMA
    • Art of Asking
    • Customer Service
    EC Practice Enhancement Program members, this is available free of charge in the Education Library.
    Not a PEP member yet? Learn more.

    Member Price: $99.00 Retail Price: $149.00
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Featured Course

Law Practice Development Education